(Zoosk.com) It's an issue that's on the radar of the Office of Canada's Privacy Commissioner.
In a written statement to Go Public, communications director general Anne-Marie Hayden writes: "Our office has long been raising concerns about overly complex privacy policies and highlighting the need for companies to obtain informed consent for the collection and use of personal information." So where does the problem lie?
While it hasn’t been publicly announced, Facebook is now telling marketers the Sponsored Results search typeahead ad unit it began testing last month “launches today”.
[Update: Facebook now tells me “We recently started rolling out Sponsored Results more broadly.” Update 2: Facebook confirmed this article, announcing at 6pm PST via its developer blog that “We are releasing Sponsored Results as a great way for you to drive more awareness of your Application, Page or Place”, but later changed the post to remove the “releasing part” and just note “We are making an API available for developers to sponsor search results.” ] Facebook has made some alterations to the Sponsored Results design since they first began testing them.Businesses cannot direct users off-site with the ads yet, though they can appear above the top organic result making them powerful for diverting traffic from competitors.Currently Zynga (shown above) and are running Sponsored Results.First off, we will cover the marketing potential of Facebook, and why it’s so important to use as a tool in your affiliate strategy.We’ll then go over how to set up your own page so you can use Facebook to expand your marketing reach.